The Palestinian Domain Of The West Bank - 1498 Words

The unemployment rate is 46 percent and 38 percent and of the populace is beneath the poverty line. In particularly helpless zones in the West Bank, kids experience provocation and brutality from officers and the pilgrims. On account of devastations, they likewise experience the ill effects of absence of satisfactory instruction offices. Large portions of them additionally regularly bear long commutes to their schools because of the construction of settler bypass roads. Home annihilations and removals by Israeli powers proceed. Israeli checkpoints, detours, and the division divider hinder and limit development inside the Palestinian domain. Since 1967, when Israel vanquished these regions, Palestinians have been living under Israeli†¦show more content†¦Knowing that their child is most likely being beaten up by soldiers on the way to the station, stripped and humiliated in prison, quite likely physically abused in multiple additional ways, and destined to be held – perhaps in isolation – for days, week, or months and all before a trial has even taken place. Parents are without the ability to protect their children. Quite often, in fact, they cannot even go and see them. When the military trial under which their son is to be sentenced – often to years and sometimes even decades in prison. All they can do is hire a lawyer whose efforts will reduce the ultimate sentence by a few months. Only every once in a long while can even the most talented legal counselor accomplish more than bear the cost of the tyke a cordial face in court and be an outside witness to the unfairness of the procedures. Then the vicinity of such an attorney gives Israel spread to its legal framework. Perhaps most noteworthy and once in a while saw by individuals in the outside world, is the way that Palestinians live, fundamentally, in a jail in which Israel holds the keys. They can t leave Gaza or the West Bank unless Israeli watchmen permit them to. In the event that they have been permitted out, they can t come back to their homes and families unless Israeli gatekeepers license it. Much of the time, in both cases, Israel declines such permission. The territory now known as the West Bank formed the heart of ancient

Who Is Most Responsible for Macbeths Downfall - 1041 Words

As I am writing this essay, Newton’s first law of motion, â€Å"for an object to be set in motion, a force has to be applied to it†, comes to mind. Every object has potential energy to be kinetic, but another object must exert physical force to propel it forward. Macbeth has potential energy from his inner desire to be king, and his rapt reaction to eliminate foilers in his way proves that. However, Macbeth’s innocence and goodness makes it impossible for him to commit murders. Lady Macbeth’s relentless persuasion is the outside force that â€Å"propels† Macbeth. Out of the three characters who lead to Macbeth’s downfall, Lady Macbeth gives the greatest momentum that drives Macbeth into furies of inconceivable acts against human nature. At†¦show more content†¦In Act 1, Scene 7, Lines 56-57, When you durst do it, then you were a man; And to be more than what you were, you would be so much more the man, Lady Macbeth orchestrates Macbeth’s self-esteem by taunting his manliness when Macbeth doesn’t plan on following through with her plan. Moments later, she tells him how he should act and what he needs to do, in Act 1, Scene 5, Lines 71-75, â€Å"When Duncan is asleep...look like the innocent flower, but be the serpent under’t.† She successfully augments Macbeth’s ambition and exhorts him to commit atrocities. After Duncan’s murder, Macbeth no longer values Lady Macbeth’s opinions- his actions are rash and selfish because they are made promptly. Interaction between Lady Macbeth and Macbeth falters since Macbeth is now swept up with erasing his tracks. The two perish as individuals- Macbeth is miserable with guilt caused by cold- blooded Lady Macbeth’ s attribution of influence and plan. But instead of comforting her husband and talking him out of murdering more people, Lady Macbeth only gives one feeble attempt. In conclusion, Lady Macbeth’s ruthless drive is what makes her liable for causing the most evil in Macbeth. Her persuasive insults attribute Macbeth to commit a series of murders that leads to his downfall. Despite the fact that Macbeth is the one commits these actions, it is Lady Macbeth who motivates him. The witches are less evil, because they only place the ideaShow MoreRelatedWitches, Lady Macbeth and Macbeths Responsibility for Macbeth’s Downfall1490 Words   |  6 PagesWitches, Lady Macbeth and Macbeths Responsibility for Macbeth’s Downfall Shakespeare’s tragedy, Macbeth shows the downfall of a wrongfully crowned king. But his downfall is not solely due to himself. There are other characters in the play that are part of his downfall. If it weren’t for them, the play would not work. They are part of a chain, one leading to another. The play would not have ended in the same manner, even if one of these characters hadn’t played their partRead MoreEssay on Lady Macbeth by William Shakespeare770 Words   |  4 PagesMacbeth. But who or what is responsible for the tragic downfall of Macbeth? I believe Macbeths is partly responsible for the tragic events that take place, including the murder of King Duncan, Banquo, Lady Macduff and her children. However, Macbeth was influenced by the supernatural witches and by the strict pressure of his wife, Lady Macbeth. The themes of Fate, Ambition, Greed and Manhood are expressed in Macbeths action and his tragic downfall. Firstly, Macbeth is partly responsible for the tragedyRead MoreMacbeth, By William Shakespeare1431 Words   |  6 Pagesfactors contribute to the downfall of Macbeth, which produce a contagion effect and ultimately end with his demise. He receives help from his â€Å"inner ambitions and external urgings† which result in his downfall (Bernad 49). The â€Å"external urgings† consist of the weird sisters who disclose his prophecies, which enlighten him about Duncan’s throne, and Lady Macbeth who abets Macbeth to realize his deep desires and come to the conclusion to murder Duncan. However, Macbeth is the most significant contributorRead MoreMacbeth Character Analysis1456 Words   |  6 Pagesnamed after- Macbeth. Macbeth’s choices throughout the story influenced it as a whole and eventually, in the end, caused his inevitable death as well. Macbeth himself is the one who should be viewed responsible for his demise. As the nature of his persona changed from a trustworthy knight to a sinister king, he foolishly allowed the weight of the jewels in his crown to deter his moral sense of conscience. As the beginning of the story is set, the audience is met with Macbeth’s corrupt view on KingRead MoreThe Role Of Ambition In Macbeth1208 Words   |  5 PagesMacbeth is a Shakespearean play which shows how ambition drives a person’s life and how people are constantly driven by uncontrolled ambition to better their lives. In the play, regardless of Lady Macbeth and the witches, Macbeth is responsible for his own downfall. He is driven by ambition to be viewed as a better man in the country and to be in control of his own fate. Uncontrolled ambition can easily turn into insanity; plans should be led through intelligence and maturity in order to achieveRead MoreEssay about Driving Ambition in Shakespeares Macbeth1433 Words   |  6 Pagesthe cost of the deed, but only final result that is achieved. This not only results in their downfall, but also has many harmful consequences to other characters. In Macbeth, Shakespeare suggests that driving ambition often causes one to ignore the means and focus only on the final goal; this cau ses one to participate in actions that have unfathomable consequences for both oneself and for others. Macbeth’s driving ambition to become king leads him to murder King Duncan. Once Macbeth learns of theRead MoreMacbeth by William Shakespeare857 Words   |  3 Pagesthe one who has complete authority is extremely likely to abuse his position. Absolute power refers to complete, unchallengeable power where the holder has no external compulsions and is answerable to none about his actions. It builds on the idea that every human being has the potential to become a benevolent dictator given the right situation. Power, or simply the desire for power, can cause people to act in unintelligible ways. Many examples can be seen throughout history of leaders who have beenRead MoreShakespeare s Macbeth By William Shakespeare987 Words   |  4 Pagesviewing, from one of the most recent productions created in 2010 by director Rupert Goold, to an older more rustic film directed by Roman Polanski in 1971. However, lacking either detailed instructions or Shakespeare himself, each of these d irectors interpreted Shakespeare’s original work in different ways for their film, resulting in two very different portrayals of the same tragedy. One of the many ways the two productions differed was in their portrayals of the witches, who set the spark which ignitedRead MoreLady Macbeth By William Shakespeare1163 Words   |  5 PagesThrough the play of Macbeth by Shakespeare, Lady Macbeth is responsible for Macbeth’s actions through her manipulation. In Act One of the play she is especially responsible for his actions, then does not do much after the murder of King Duncan but she still plays a crucial role in the downfall of Macbeth. Lady Macbeth starts out as this assertive and powerful woman then wanes out, not having that much of a role in Macbeth’s plans. Macbeth then picks up the metaphorical torch and continues to thoughtlesslyRead MoreMacbeth, By William Shakespeare1702 Words   |  7 PagesIn most Shakespearian tragedies, the hero possesses a charac ter trait which under normal circumstances would be a virtue, but which under the special circumstances of the play proves to be a fatal flaw. Macbeth consists of several situations where the hero portrays many such qualities that drive him to commit wrong actions. Macbeth’s desires convinced him to ignore the impact of his actions. In addition, his doubtfulness controlled his consciousness and finally his blindness affected his aptitude

Geology Questions Free Essays

string(51) " first horses were no larger than what animal\? a\." 1. )A mastodon was found in Lafayette after being in the ground for how long? A. )30-35 million B. We will write a custom essay sample on Geology Questions or any similar topic only for you Order Now )30-35 billion C. )100 thousand D. )13. 7 billion 2. )What is placing geological events in a sequential order as determined from their position in the geological record? A. )geologic time B. )Relative dating C. )Radiocarbon D. )tree-ring dating 3. )Which of the following methods can be used to demonstrate age equivalency of rock units? A. )Lateral tracing B. )Radiometric Dating C. )Guide fossils D. )Position in sequence E. )All of the above 1. The first form of horses had how many toes on each foot? a. three b. seven c. four d. five 2. Is evolution Darwin’s theory? a. yes b. no c. I wasn’t paying attention d. who cares 3. â€Å"Survival of the fiitest† was whose idea? a. Sir Charles Lyell b. Louis Agassiz c. Charles Darwin d. Robert T. Bakker 4. Darwin was a a. math professor b. famous cartoon character c. singer d. gradualist 1. Who is the  author of a  book  that detailed  the ideas of evolution and proposed a mechanism whereby evolution could take place? a) Gary Kinsland b) Charles Robert Darwin c) Alfred Russel Wallace d) Michael Jackson . Darwin and Wallace reading Malthus’s essay came to the same conclusion and both presenting this conclusion to the Linnaean Society in London. The conclusion is called a) natural selection b) the big bang theory c) genetics d) all of the above 3. What is Jean Baptiste de Lemark’s theory that new traits arise in organisms according to need som ehow being passed onto their descendants? a) natural selection b) artificial selection c) inheritance of acquired characteristics d) all of the above 1. fossils are mainly found in what aspect? a. forests b. oceans c. land d. mountains 2. hat was Charles Drawin known for? a. His good looks b. his ideas about life c. the theory of evoloution 3. about how long ago was earth known to be formed? a. 200 thousand years ago b. one million years ago c. 4. 6 billion years ago d. no one really knows 1. Fossils are best preserved in the ____________. a. rocks b. ocean c. lava d. space 2. A single celled organism that grew and produced oxygen and its structures still remain. a. stramatalites b. algae c. coral reef d. plants 3. Which species is the best geologic record of evolution? a. pig b. passenger pigeon c. whooping crane d. horse ) What period does the Cenozoic era cover? a) 65. 5 Mya to present b) 250 million years ago to about 65 million years ago c) 542 to 251 million years ago d) None of the above 2) What is something Charles Darwin is known for? a) He created the theory of evolution b) He gave us the idea that species evolved in order to better suit their environment c) A and B d) None of the above 3) What kind of fossils are more informative a) Big Fossils, because they catch our imagination b) Microfossils, because they give us more details about the environment and the climate c) Fossils of small insects and plants ) B and C 1. Fossils that are easily identified are geographically widespread, and existed for a rather short interval of geologic time are particularly useful? A. fossils B. historical fossils C. guide fossils D. new fossils E. old fossils 2. Fundamental Principles of Relative Dating include all of the following except: A. Principle of the earth’s make-up B. Principle of superposition C. Principle of cross-cutting relationships D. Principle of lateral continuity E. Principle of original horizontality 3. It is the decay rate of _________ tha t geologists measure to determine the absolute ages of the rocks. A. atoms B. unstable isotopes C. elements D. fossils E. rocks 1. The  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   illustrates the interactions between Earth’s internal and external processes and how the three rock groups are interrelated. A. Rock Cycle B. Lithospere C. Seafloor Spreading D. Oceanic chart 2. Geology is divided into two broad areas: Physical Geology and  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A. Historical Geology B. Cultural Geology C. Statistical Geology D. Researched Geology 3. The theory that the seafloor moves away from spreading ridges and is eventually consumed at subduction zones is: A. Seafloor Spreading B. Pangaea C. Evolution D. Cross-cutting 1) How long ago was the earth formed? a) 5. 6 billion years b) 250 million years c) 4. 6 billion years d) 1. 2 billion years 2) Which time period precedes the triassic? a) Jurassic b) Permian c) Silurian d) Pre-Cambrian 3) What kind of unconformity is characterized by a change in the slope of the strata? a) Angular unconformity b) Paraconformity c) Disconformity d) Nonconformity 1. What era did the dinosaurs rome the earth? a. the Triassic Period b. Jurrasic Period c. Paleolithic period d. Neolithic Period 2. What is fossil succession? a. When fossils are lined up next to each other . When different animals are fossiled together c. The idea that he kinds of animals and plants found as fossils changed through time. 3. What is a Light year? a. A term made up by star wars b. a mile in space c. It is the distance that light can travel in one year. 1. ) James Hutton is know for A. Being the founder of modern geology B. Discovering radioactivity C. Creating the principle of c ross-cutting relationships D. Both A. and C. 2. ) The first hard-shelled creatures evolved approximately A. 900 million years ago B. 2 million years ago C. 200 million years ago D. It is unknown 3. Carbon 14 is a radioactive ______ of carbon. A. Ion B. Isotope C. Particle D. Element In what direction does the Dekota Ridge run from the mountain it is connected to? A. Horizontal B. Vertical C. Perpendicular D. Parallel What animal was the first horse comparison to in size? A. Fish B. Bird C. Cat D. Dog What percentage of known species of life has disappeared? A. 73 B. 46 C. 90 D. 65 1. The first horses were no larger than what animal? a. You read "Geology Questions" in category "Essay examples" Cats b. Cows c. Dogs d. Rabbits 2. Who first discussed the idea that species change to better survive their surroundings? a. Sir Isaac Newton b. Charles Darwin c. Albert Einstein d. Charles Manson 3. The first horses had how many toes? a. 3 b. 0 c. 5 d. 4 _________ is an informal term that encompasses all geologic time from 4. 6 to 4. 0 billion years ago. A. Archean B. siderian C. Hadean D. Stenian E. neoarchean The cratons are the foundations of continents, and along their margins more continental crust was added, a process called ________. A. Continental accretion B. shield C. Precambrian D. Canadian shield E. protocontinents Any change in the genetic makeup of species is called ______. A. Macroevolution B. convergence C. Evolution D. Cladistics E. microevolution 1. How many toes did the first horses have? a. 4 b. 3 c. 6 d. none 2. Who said that species gradually change to suit there natural habitat? a. Chuck Norris b. Charles Darwin c. Jesus d. both a and c 3. Darwin gave us the _________ of evolution. a. theory b. phone number c. dictionary d. method What percentage of known species of life have disappeared? A. 70 B. 69 C. 90 D. 45 1. ) What do Paleontologists call the â€Å"missing links† that connect the descendants with ancestors when providing evidence for evolution with fossils? A. Trace Fossils B. Body Fossils C. Dino Bones D. Transitional Fossils E. Vestigial Structures 2. What is the type of structure that may be superficially similar and serve the same function, as in the wings of insects and birds, but they are dissimilar in structure and development? A. Constructed Structure B. Analogous Structure C. Twin Structure D. Homologous Structure E. Classification Structure 3. ) What principle, articulated by Charles Lyell, became th e guiding principle of geology, which holds that the laws of nature have been constant through time and that the same process operating today have operated in the past, although not necessarily at the same rates? A. Uniformitarianism B. Diesm C. Conformism D. Baptism E. Cannibalism 1) The universe is approximately _______ times older than the Earth. a. Two b. Three c. Four d. Six 2. ) Fossils are best preserved a. in Oceans b. in Mountains c. on Land d. in Outer Space 3. Earth is ________ years old. a. 3. 7 billion b. 13. 7 billion c. 4. 6 billion d. 4. 6 million e. None of the above 1. How long can Carbon14 be used? A. 55,000 years B. 75,000 years C. 10,000 years D. 1,000,000 years E. Unknown 2. Who founded radioactivity? A. Madame Marie Cury B. James Hudton C. Gary Kinsland D. James Newton E. It is unknown 3. Which time period marked the 1st period of shelled organisms? A. Cambrian B. Jurassic C. Paleozoic D. Mesozoic E. Both A and C 4. The parent-daughter ratio is usually determined by what? A. atomic mass number B. alpha decay C. mass spectrometer D. track dating E. none of the above 5. The process of demonstrating the time equivalency of rock unit in different areas is: A. relative dating B. correlation C. radioactive decay D. Both A and C E. None of the above 6. Who is credited with formulating the principle of cross-cutting relationships? A. Nicolas Steno B. James Hutton C. Lord Kelvin D. Madame Cury E. None of the above 1) What is Absolute Dating? )When male and female rocks form together to make another rock b)a common method of obtaining absolute ages c)When Powell led a second expedition down the Colorado River in 1871 d)Specific dates for rock units or events expressed in years before the present 2) Who is the Father of Modern Geology? a)Albert Einstein b)James Usher c)James Hutton d) Alexander the Great 3) What is a secondary way to deter mine relative ages of rocks, other than by of heat? a)Principle of Fossil Succession b)Principle of Fossil Assemblages c)Principle of Inclusions d)Superposition 1) Which of the following is not a type of strata unconformities? A. Disconformity B. Lateral Unconformity C. Angular Unconformity D. Nonconformity 2) How do scientists correlate rock units over a large area? A. Principle of Superposition B. Principle of Inclusions C. Principle of Fossil Succession D. Contact Metamorphism 3) Radioactive decay occurs at a ______ rate. Therefore, a graph of the decay rate produces a ______. A. linear / straight line B. geometric / curve C. linear / curve D. geometric / straight line 1. ________ reproduction hinders evolution. a. Sexual b. Asexual c. Pansexual d. Infrequent 2. Earth’s atmospheric shift from a mainly carbon dioxide atmosphere to a mainly oxygen atmosphere was caused by _______. . life on Earth b. the recycling of igneous rocks c. the earth cooling down d. every being on earth holding its breath at the same time 3. The â€Å"Cambrian Explosion† features life forms that have _______ for the very first time. a. extremities b. fur c. hard shells d. beaks 4. Rocks are to â€Å"Orientals† just as rocks are to _______. a. â€Å"Occidentals† b. Asians c. Blacks d. people from Oregon 1. What is an outcrop? a. a place where rocks come out to the surface b. a 1960’s hair-cut c. inserts of younger rock in existing older rock d. the head of vegetables in a field 2. what is the most common mineral in the Earth? a. silicon b. feldspar . sediment d. rocks 3. which carbon type is radio-active? a. carbon X b. carbon 18 c. carbon Z3 d. carbon 14 1. Fossilization is a very unusual process, even in the ocean because of A. people tampering with the process B. scavengers C. the amount of water it’s under D. natural disasters that occur 2. Why is an anoxic environment the best way for an fossil to become preserved? A. It stops the scavengers from living B. People aren’t able to survive in that type of environment C. It speeds up the process D. None of the above 3. What type of organisms are more likely to become fossilized? A. One with bones B. any type C. One with a shell D. both A and C 1. When the oldest layers are on bottom? (Class notes) A) Original Continuity B) Superposition C) Original Horizontality D) Radio Activity 2. When were plants and animals abundant on land according to video #1’s geologic time calendar year? A) Early March B) Late March C) Late July D) Late November 3. How were fossils formed? (Video #2) A) Molds of an organism B) Crystallized casts C) Fossil tracks and burrows D) All of the above .)  Ã‚  Ã‚   Preservation from fossils are best a. In oceans b. On land c. In mountains d. grass 2. )  Ã‚  Ã‚   What are the most common types of fossils? a)  Ã‚  Ã‚  Ã‚  Ã‚   Molded b)  Ã‚  Ã‚  Ã‚  Ã‚   Cast c)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Imprint )  Ã‚  Ã‚  Ã‚  Ã‚   Whole animal 3. )  Ã‚  Ã‚   Where is the best place to bury yourself if you would like to be preserved? a)  Ã‚  Ã‚  Ã‚  Ã‚   Great plains b)  Ã‚  Ã‚  Ã‚  Ã‚   Rocky mountains c)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Gulf of Mexico d)  Ã‚  Ã‚  Ã‚  Ã‚   Nevada 1. Which is th e oldest of the geologic time scale_____? a. cambrian b. permian c. jurassic d. mississippian 2. Which is the oldest of the geologic time scale_____? a. cambrian b. permian c. jurassic d. mississippian 3. What is education______? a. learning b. going to school c. learning while going to school d. the process of becoming disabused of your preconsumed notions 1. Early Earth’s atmosphere was largely made up of what? A. Oxygen B. Nitrogen C. Carbon-Dioxide D. Carbon-Monoxide 2. The arrival of hard shell organisms was in which period? A. Siluvian B. Cambrian C. Permian D. There from the beginning 3. What is the most common kind of fossil? A. Molds B. Tracks C. Bones D. Shells Professor Kinsland mainly supports what other University (other than ULL)? A) LSU B)University of Oregon C)UNO D)University of Texas Algae is A) one of the simplest life forms B) a complicated living being C) a mineral D) a fossil About how many miles of compacted fossils, minerals, etc. are buried beneath our feet from the past million years? A) 10 miles B) 2000 miles C) 8 miles D) none; they disenegrate How to cite Geology Questions, Essay examples

Theology and Religious Studies for Freedom - myassignmenthelp.com

Question: Explain the connection between the value of human life and authentic freedom. Answer: Human life is considered sacred and hence the dignity of a person is the foundations of his or her morals compass. Technically, the belief lays the foundation for the principles of various social teachings. In the contemporary society, human life is constantly under attack from euthanasia and abortion. Authentic freedom on the other hand is considered a way of life that is described by consistent experiences of inner reflection and peace. Authentic freedom also reflects the way God wants us to live. In relation, this section will analyze the connection between the value of human life and authentic freedom while making reference to important concepts related to the topic of study. The process of authentic freedom is divinely inspired and as well a journey of self-discovery and transformation. Technically, the process leads an individual to an awareness of our false perceptions and illusions which block us from realizing the freedom that is authentically ours already. Redemption can be considered as the ultimate reason behind the sacredness of the human life. In relation it is only God who has a total claim of any form of life (Bauman, 2013). God expects us to treat live in accordance to His divine intervention of human destiny that was reflected when Jesus died on cross (Melzer 2016). Life should remain venerable just as reflected in the authentic freedom perceptive. The fate of many people is controlled by whims, passion and the pleasures directed by the selfish human heart as well as the desires of the human flesh. In relation, when the belief in God as the creator is deem, as well as no concept of His image reflected in humanity, there exists no hopes of a hopeful future for human life and hence human life loses its respect. In connection, the church is compelled to be on the front line in asserting the purity of human life in order to ease the suffering that are rooted in disregarding Christian teachings (Seligman and Csikszentmihalyi 2014). Christians have the responsibility to treat and value human life as a gift from God given to the first man, Adam. Protection comes in as an extension of the original act of the concept of creation. In relation, this places a heavy responsibility on the shoulders of men as well as women who may need to live in accordance to the value of human life and authentic freedom. The death of Jesus on the cross signified redemption for all of us, an inclusive of individuals who do not accept His death according to 1 Tim 2:6; 1 John 2:2. Subsequently, the death of Ch rist on the cross extended the value of new human life to everyone (Zhang 2016). Through this act, one significant food of thought is expressed, it is the cross and not an individuals capacity, maturity or usefulness that should be used to determine the value of the human soul. Once everyone acknowledges that they have indeed reached the age of accountability, one keeps the faith and lives in a way that reflected that he or she is indeed faithful and aims at keeping the faith. God also expects us to live in terms of the human nature that reflects his position as the creator. In a way, this is also reflected in the value of human life (Ujomu and Olatunji 2017). Human creativity is a partial reflection of the creativity of Gods: organized, peaceful and productive. The reproductive aspect of human life is also very important. Gods image is reflected by the procreative act as well as the proactive power that He granted to human beings in form of sexual polarity which is influenced by wi ll and reason (Erk 2017). Simply put, sexual powers as well as male-female polarity creative abilities are a reflection of Gods creatorship ontologically. Describe how justice at every level is only truly present when personal freedom is assured Justice is an important moral virtue and hence is a desired character for ordering interpersonal relations and establishing as well as maintaining a stable political society. As Christians and believers of Christ, it is vital to measure the economy, not by any form of what is produced but by how it influences the human life and whether it protects or undermines the dignity of human life. Some of the economic decisions we make have disastrous consequences as well as moral implications; they can either help or hurt people, weaken or strengthen family life, diminish or advance the quality of justice in our lives. There are different levels of life where justice can be applied to enhance that personal freedom is not interfered with. The dignity of humanity is part of the moral vision for the society, whereby human life is considered sacred since Christians believe that they are created in the image of God. In our society, we have the preferential option of how it treats the vulnerable members. For us to achieve a healthy community, we are supposed to pay particular attention to those with special needs and also the poor members of the society. Everyone has a basic right to life as well as the right to things required for human decency. To achieve this, we need to protect human rights and meet up to the standard of our responsibilities (Cooney 2015). Economic justice can be achieved by ensuring that people are served by it and not the other way round which is technically the case. All employees also have a fundamental right to productive work, fair wages and good working conditions. They should also have the right to join unions and organize them. In the economic system competition just as the free markets are useful economic elements. However, the market system cannot satisfy the many needs unless markets are kept within limits (Sherwin and Cohen 2015). The society and the state should take the initiative to mediate and ensure these needs are provided. As Christians, we have a responsibility to take care of the earth since it is a gift from God. We should act as stewards and trustees not just users and consumers. Catholic teachings indicate a close relationship between peace and justice. In inference to Pope John Paul II, 'Peace is not the absence of war but a mutual respect and confidence between people and nations. Peace involves collaborations and binding agreement. Participation is a fundamental demand that all people should participate in cultural, political and economic activities in the society. It's also an obligation of human dignity that all people be equally a nd involved in a minimum level of participation in the community (Chickering, Dalton and Stamm, 2015). Global solidarity calls upon us all to work globally for justice as one human family. Authentic development must promote and respect social, personal, economic and political rights of humans. Peace and happiness are obtainable when the dignity of human life is truly valued Peace and happiness are only properly obtainable when the concept of the dignity of human life is valued. Human beings are willed by God and hence imprinted with the image of God (Yamin 2015). It is hence important to point out that the dignity of human beings does not come from the work conducted by them but rather from their inner person as pointed out by St. John Paul II on the Hundredth Year. The dignity of the human value can be argued out on the basis that the church argues that the moral dimensions of economic life through its vision on sacredness and transcendent of human beings (Arendt, 2013). Human life must be respected in terms of religious as well as through the use of a moral compass. While dealing with each other, it is important to do it with caution and a sense of awe. The sense of awe only arises in the presence of sacredness and holiness. Such a relationship defines what God intends us to be, just as in His image. Peace and happiness in connection to human value re st on one principle, individual human beings are the foundation and in the end the cause of the end of every social institution (Wadell 2016). Technically, the relationships among men is controlled by the fact that they are by nature social beings. Also, it is important to acknowledge that there are sinful inequalities that affect thousands of women and men who are in contradiction with the Gospel. When there is consideration for human value, individuals will strive for fair as well as more human conditions for everyone. The nature of imbalance between excessive economic and social disparity between the races as well as other sources of economic stratification has been a central source of scandal as well as influences against equity, human dignity, social justice and social as well as international peace. Subsequently, the things that insults human dignity include subhuman living conditions, slavery, and prostitution, and deportation, arbitrary imprisonment, selling of women and chi ldren and disgraceful working conditions. In cases of disgraceful working condition, employees are treated as objects or instruments that generate profit rather than free and responsible persons. The mentioned things poison the peace and happiness of the human society (Bratosin et al 2016). The irony in this is that the epidemics poison the perpetrators more than it does to the people who are subjected to the suffering. In summary, peace and happiness can be obtained only if the roots of darkness and inequality is address. Subsequently, this will be achieved through first addressing the concept of inequality in all the social levels of life such like: political, economic and social dimensions. References Arendt, H., 2013.The human condition. University of Chicago Press. Bauman, Z., 2013.Consuming life. John Wiley Sons. Bratosin, S., Rotaru, I.G., Ivascu, L., Wagner, A., Simion, M.G. and Burcea, N., 2016. Scientia Moralitas (Human Dignity-Contemporary Perspectives). Chickering, A.W., Dalton, J.C. and Stamm, L., 2015.Encouraging authenticity and spirituality in higher education. John Wiley Sons. Cooney, W., 2015.The Wild Longing of the Human Heart: The Search for Happiness and Something More. Rowman Littlefield. Erk, C., 2017.Health, rights and dignity: Philosophical reflections on an alleged human right. De Gruyter. Melzer, A.M., 2016.The natural goodness of man: On the system of Rousseau's thought. University of Chicago Press. Seligman, M.E. and Csikszentmihalyi, M., 2014. Positive psychology: An introduction. InFlow and the foundations of positive psychology(pp. 279-298). Springer Netherlands. Sherwin, B.L. and Cohen, S.J., 2015.Jewish Ethical Values: A Sourcebook of Classic Texts and Their Practical Uses for Our Lives. Jewish Lights Publishing. Ujomu, P.O. and Olatunji, F.O., 2017. Security as Freedom in the Quest for the Value of Human Life: A Conceptual Analysis.Tattva-Journal of Philosophy,9(1), pp.45-70. Wadell, P.J., 2016.Happiness and the Christian moral life: An introduction to Christian ethics. Rowman Littlefield. Yamin, A.E., 2015.Power, suffering, and the struggle for dignity: Human rights frameworks for health and why they matter. University of Pennsylvania Press. Zhang, Q., 2016. Humanity or benevolence? The interpretation of Confucian ren and its modern implications. InHuman Dignity in Classical Chinese Philosophy(pp. 45-99). Palgrave Macmillan US.

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Glory and Sacrifice in the name of Greece Essay Glory and Sacrifice in the name of Greece The Funeral Oration of Pericles is an excerpt from Thrcydides, The Peloponnesian War. Pericles was a great Greek speaker and renown leader of Athenian democracy during the middle part of the fifth century B.C.E.From this speech, we find out how much he believed in Athenian democracy because he makes no ill references to it.Instead he keeps stating that Athenian democracy is a model for others to follow and that the Peloponnesian War of 430 B.C.E. is a sacrifice in order to keep their way of life and Athenian democracy. As a central figure in Athenian democracy during the Peloponnesian War, it was part of Pericles? job to keep moral high enough so that no one would question why the war was fought and what for.It was his job to tell them why this war was being fought and what for.This funeral oration was an attempt by Pericles to console the wives and parents who had lost loved ones in the Peloponnesian War and to justify their loss with fee lings nationalism. Pericles delivered his speech by starting with an outline of what he was going to present, praising the Greek democratic system and then finish off with why it is worth all the lives that were lost.He keeps referring to how their way of life is affected and subsequently benefited by the way their political system is run.So in my opinion, he manipulated the people?s unstable condition to glorify Greece and its political system and also to gain support for the Peloponnesian War and the Greek political system of democracy. During a war, people will always question the government and their ways when lives are lost.People that question this loss the most are the ones who have lost loved ones in war.In order to keep moral high, Pericles used nationalism to sway doubters of the war towards being a supporter.He tells the people who have lost loved ones in war to see their death as being a noble

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Marcus Aurelius Antoninus essays Marcus Aurelius Antoninus is recognized as one of the greatest emperors in Roman history; also being a part among the "Five Good Emperors." Marcus ruled the empire from 161 to 180 AD. (Parks) As a highly intelligent man, he stands out as one of the greatest intellectual rulers in Western Civilization. Marcus was impressed with a firm desire for peace that manifested itself in his philosophical writings, but he was also a great military leader. In Rome on April 26, 121, Marcus was born and raised in a wealthy and politically important family. Emperor Hadrian noticed him while he was still a child and was therefore given special educational privileges. At the age of six Marcus was enrolled in the Equestrians and the next year he was given special permission to attend the priestly college of the Salii in Rome. At Salii Marcus was taught by the greatest thinkers of his time, representing a vast selection of cultures. At first Marcus still continued to receive help from emperors, but later assistance would come in the form of his development in political power. Marcus was then adopted by Antoninus Pius, the chosen successor of the throne, and was given the political positions under him. Marcus married the daughter of Pius, Annia Galaria Faustinaz, to further strengthen his appointment as the successor. Until Pius died Marcus would go on to play a major role in government under his father-in-law. On March 7, 161, Marcus was crowned emperor and so began a reign characterized by war, disaster, and intellectual thought. There were three great external conflicts which marked his rule, and Marcus dealt with all of them efficiently. He dealt with a great plague that swept the whole empire, won a victory for the empire in 163 against the Parthians when they had invaded Armenia, and he successfully pushed barbarians off Roman soil in the Marcomannic Wars. Due to the extensive military campaigning being forced upon the empire, internal probl...

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The Phenomenon Of Globalization Big Brands Marketing Essay

The Phenomenon Of Globalization Big Brands Marketing Essay INTRODUCTION All big brands around the world are now shifting towards the phenomenon of globalization. A product is no more confined to geographical boundaries. Globalisation calls for global marketing strategies being implemented around the world to resonate the brands identity and its image to target customers. A synonymous marketing strategy is cost-effective and this is the strategy applied by many big companies around the world. However, experts also say that this is not always a wise strategy because consumer behaviour around the world varies from culture to culture and from nation to nation. For instance, an American consumer will react and respond differently as compared to a Nepalese consumer. Thus, while implementing global marketing strategies, a wiser move would be to tweak it, customise it, and to relate it with the local consumer behaviour. Similarly, few international big names in Nepal have only implemented their global strategies and are not probably exploiting the huge potential they have. One such case is that of Red Bull in Nepal. Since the entrance of this drink in Nepal, it has done well enough to survive in the Nepalese market as compared to some of the other energy drink brands. Red Bull has implemented its global marketing strategy such as unconventional method without really evaluating its effects on the customer loyalty in Nepal. Thus, the question still remains whether the customer loyalty is influenced by Red Bull in Nepal that uses global unconventional marketing strategies. Statement of problem Red Bulls marketing strategy around the world is to use unconventional strategies that involve guerilla stunts and buzz generating tactics to communicate to their customers. Guerilla marketing is based on below-the-line (BTL) activities where brand recall is created through events and stunts that are mostly related to sports (X-games), parties, adventure and music. The sports Red Bull supports are ones that are not popular in Nepal. Formula one and X-games are not really popular. Similarly, Red Bull does a lot of promotional events at discotheque to enhance its brand. But this is not applicable in Nepalese situation because we dont have any such type of place. This is where the problem lies for Red Bull in Nepal. Like everywhere, the strategy depends on unconventional marketing which is not applicable and does not relate to the Nepalese culture and tradition. For example, how many people in Nepal would be interested in free style football? Hence, if they conduct a sports event based on free style football, still many people who are unrelated to these events will not consider joining there. Also, the idea of X-games that involve moto (motorcycle racing), skiing (ski big air, skier cross), snowboarding, snowmobile, Inline skating, skateboarding, and car racing are not played in Nepal. Thus, any event based on these games would be absolutely useless here. We do not have well organised night clubs and discotheques, as already described. These areas are the best places where most of Red Bulls promotions and selling would take place around the world. Red Bull also conducts a lot of its adventurous events around the world in deserts and mountainous areas. In these contexts, security is the prime issue. One would also argue Red Bull should use above-the-line (ATL) methods of promotions (e.g. television, print and radio) to communicate to a larger audience. The bottomline here is that Red Bull Nepal is not considering the local culture and consumer behavior and is blind ly implementing its global marketing strategies to communicate with its customers. That is why the current research has been done to find out the effectiveness of Red Bulls global unconventional marketing strategy, for example BTL method, in customer loyalty in Nepal. Aim and Objectives Aim The current research was conducted to find out the effectiveness of Red Bulls global unconventional marketing strategy (e.g. BTL strategy) in customer loyalty in Nepal. Objectives To analyse the situation of consumers in energy drink Do they consume energy drink? Are they aware of energy drinks available in markets? Do they prefer any energy drinks? To analyse the factors that affect potential target market of Red Bull in Nepal. Do gender, age-groups, marital status and income of consumers have any effect on Red Bull market in Nepal? Analysis of the Red Bull brand in customer loyalty What consumers think about Red Bull quality? Why consumers think Red Bull was unique among drinks? What consumers think about Red Bull brand? Will Red Bull consumers keep on purchasing it on future? Will Red Bull non-consumers consider purchasing it on future? To analyse the effectiveness of Red Bulls marketing strategy in customer loyalty in Nepal? Will sampling affect customer loyalty? Will promotion events affect customer loyalty? Any suggestion in enhancing customer loyalty? Justification of the study At the end of this study, our research will help understand the effectiveness of Red Bulls global unconventional marketing strategy (e.g. BTL strategy) in customer loyalty in Nepal. In addition, this study will be important to analyse the Red Bull brand in customer loyalty. A detailed report would be generated regarding consumer behavior, preferences, attitudes, reactions, lifestyles, and characteristics which would help us prepare an in-depth analysis on our research objectives. An exciting prospect of this project would be to find out to what extent Red Bull possesses the ability to reach markets and reach consumers as using unconventional marketing strategies limits their reach and opportunities. Lastly, the study will generate recommendations that will be crucial in Red Bull marketing strategy in future. Scope of the study The study comprises of conducting a research in different parts of Kathmandu targeting individuals and groups (principally university and college students, celebrities and media related persons) falling into our target criteria in order to find out the effectiveness of Red Bulls unconventional marketing in Nepal. The research also involves interviews with industry experts to gain their viewpoints and comments on the matter which was important to understand about Red Bull markets in this country. CHAPTER-2 LITERATURE REVIEW Unconventional marketing In the corporate world, the term marketing simply refers to activities carried out by organizations or individuals in order to generate awareness capture interest and boost sales. There are mainly two strategies to generate marketing, for example conventional and unconventional marketing. The first, conventional marketing, a traditional marketing technique, mainly refers to the use of media or ATL activities for the purpose of promoting the brand. These conventional methods comprise of television advertisements, print advertisements in newspapers, magazines, broadcasts on radios, billboards or hoardings and other sources of media. Unlike conventional marketing, the unconventional marketing refers to all those forms of marketing that require lower budgets and more time, imagination, creativity and a lot of energy rather than monetary support. Compared to conventional marketing that lacks an interaction between the organization and the end user, unconventional strategy is more interact ive with customers and gets them really engaged with the activity itself. Examples involve public interceptions, random giveaways or free sampling, and publicity stunt (PR). Unconventional marketing is synonymously used as guerrilla marketing, buzz marketing, public relation tactics, viral marketing, social media, BTL in various literatures. This marketing campaign is principally interactive with consumers who are unexpectedly targeted in unexpected places. Therefore, this campaign is aimed at generating buzz and viral marketing via a unique, engaging and thought-provoking ideology (Romane Knight, The Best Guerrilla Marketing Strategies, http://marketingnotesja.hubpages.com/hub/The-Best-Guerrilla-Marketing-Strategies (Blog), accessed on 21 September 2012). While both forms of marketing result in increased awareness, persuasion and education of the brand, unconventional marketing helps build a bond between the brand and the customer. The Exforsys Inc. website (2011) states that unconventional marketing is an experiential marketing which appeals to the emotions. The customer develops an emotional attachment to a brand, product, person, or idea. Therefore, unconventional marketing greatly enhance the customer interaction in order to gain valuable insights and consequently enhance loyalty. Customer loyalty When a company or a business organisation is opened, it is aimed to generate and retain a loyal customer who would continuously attach with the company in the context of its long-term cost-effective business. The ideology of retaining a long term relationship with brand loyal, i.e. the customer who has the continuous requirement of the same product is called customer loyalty. Customers will leave the company or organisation if it is not aimed at curomer loyalty. Various explanations have been found regarding customer loyalty in literatures. Sivadas and Baker-Prewitt (2000) said there is an increasing recognition that the ultimate objective of customer satisfaction measurement should be customer loyalty. Anton (1996) described satisfaction is positively associated with repurchase intentions, likelihood of recommending a product or service, loyalty and profitability. In 1997, Guiltinan, Paul and Madden (1997) said that satisfied customers are more likely to be repeat (and even become l oyal) customers (Guiltinan, Paul and Madden 1997). While these statements indicate that customer satisfaction is one of the factors of customer loyalty, customer dissatisfaction does not always lead to a reduction in loyalty. For example, even dissatisfied, some customers may be loyal because they dont expect to get any better service even if they did change (Reichheld 1996). In addition to customer satisfaction, brand loyalty may be another factor which may play in customer loyalty. Sometimes, customers can also feel a sense of loyalty and emotional attachment to a particular brand (Fournier 1998). However, the relationship of the brand with a customer is a two-way process in which it is not concerned how a customer feels to a particular brand, and this association is just preference or proclivity (Peppers and Rogers 2004). Customer Acquisition The assurance phase Customer Development The education bonding phase Customer Commitment The sales phase Customer Retention The continuation activity phase Customer Loyalty Cycle Satisfaction Satisfaction Satisfaction Satisfaction S2 S1 S3 S4 Figure 1: Customer Loyalty Cycle as a Business Model used by the Scuba Schools International (SSI) Dive Centres. They acquire students and convert them into loyal customers. S1: Step 1, S2: Step 2, S3: Step 3 and S4: Step 4 (Adapted from http://divessi-indo.com/acquisition/systems.php, accessed on 24 September, 2012). Finally, price may be one of the determining factors of customer loyalty (Fisher 2001). For example, good pricing is an important factor in encouraging customer loyalty (Abratt and Russell 1999). In contrast, if a customer is loyal to a brand, he/she will not care of future price changes (Clark et al. 1995) indicating price may not play a role in customer loyalty. While customer loyalty depends on different factors, the process of customer loyalty is not an easy task in business. The process of customer loyalty can be achieved in 4 steps (Figure 1). The first step is called the assurance phase in which customer is acquired via different marketing or business strategy. Then, customers are made satisfied and then, they are given different trainings and education programs to keep them bonded. This is the education and bonding phase and is the second step of customer loyalty. Again, the customers are made satisfied and customers make commitment in the sales phase or third phase. The satisfaction to customers is continued and customers will stick to the same brand or the same company in the continuation and activity phase. This is quite important to keep the customers retention. The cycle is repeated followed by customer satisfaction. Therefore, customer satisfaction may be one of the important factors in customer loyalty (Figure 1). Measuring marketing effectiveness Companies spend billions of dollars annually on marketing. Because of increasingly competitive markets, firms strive to produce higher and higher profits. This leads to calls for justifying the marketing expenditures (Rust et al 2004). Powell (2002) states that marketing effectiveness is the quality of how marketers perform their marketing activities in order to optimize their expenditures and achieve both short and long term goals. The difference between marketing effectiveness and efficiency is explained by Rust et.al (2004) as they state for example, that price promotions may be efficient in delivering short-term revenues and cash flows but ineffective in the long run if it is destroying profitability and brand equity in the long run. Figure 2: The Chain of Marketing Productivity (Adapted from Journal of Marketing 2004, vol. 68, pp. 76-89). The Chain of Marketing Productivity is a conceptual context that can be utilized for evaluating marketing effectiveness (Figure 2). This model explains the effects of certain marketing actions of a firm on its position and standing in the market. Rust et al (2004) believe that every firm must have a business model which is used to track the effectiveness of marketing expenditures in influencing the knowledge, beliefs and emotions of the customers that ultimately leads to purchase behaviours. They stress on the fact that marketing efforts such as advertising and product improvements help in building long term assets such as brand equity. These long term assets are leveraged to deliver profitability in the short run. Customer thoughts, beliefs and feelings that lead to purchase behaviours are usually measured through non-financial measures such as attitudes and behavioural intentions. These non-financial measures drive financial performance measures like sales, profits and stock values in the short and long runs (Rust et al 2004). Behaviours Hoyer and Macinnis (2009) states that consumer behaviour reflects the sum of all consumer decisions from acquisition to disposition of goods, services and experiences. Behaviour of the consumers is a dynamic process reflecting acquisition, usage and disposition activities. The questions of what, why, how, when and how much to acquire, use and dispose a particular offering can have a major impact on how strategies for marketing and communications are developed. In order to produce, communicate and provide appropriate goods and services, marketers need rich insights on consumer behaviours and what they value (Hoyer Macinnis, 2009). Marketing efforts such as communications and promotions have a long term impact on consumer behaviour. In recent years, consumers have become more price- and promotion-sensitive over the time because there is a lot of information and choice available to them. This is why more and more companies are attempting to influence consumer behaviours through marketing efforts such as promotions and communications (Mela, Gupta Lehman, 1997). Sales Revenue Sales revenue numbers are the most objective measures of marketing effectiveness. Financial benefits, such as sales, from particular marketing efforts are assessed in numerous ways. One traditional method is the Return on Investment (ROI) which is the relative return that is obtained from the required expenditure. Financial impacts like these affect the firms financial position in terms of profit and cash flow. However, these methods are controversial and ineffective if relied upon solely. This is because most of marketing efforts are played out in the long run; there effects cannot be observed in the short run, while methods such as ROI only assess short term effectiveness of marketing efforts. A better usage of such methods must incorporate future cash flows so as to predict and determine the long run marketing effectiveness (Rust et al 2004). Brand Equity Brand equity is a relatively new concept which has developed from the past two decades as core marketing concept. It suggests that brand value can be derived from the discounted cash flows received from the sale of products/services as a result of associations of the brand with those products/services (Rust et al 2004). Rust et al. (2004) further cite Tybout and Carpenter on the enormous brand equity of Home Depot which was the US$84 billion in 1999. This shows that even though there may be a short-term divide between ROI and marketing efforts, it may not be completely ineffective due long laSting value offered through brand equity. Elements of brand equity such as customer lifetime value, brand awareness, associations and recognition can be determined by recognizing prevailing perceptions regarding the brand and functional as well as emotional value propositions that the brand provides (Dunn Halsall, 2009). The impact on customers and resultant developments in valuable assets such as brand and customer equity influence a brands market share and revenue, hence, enhancing its competitive position in the market. Long term benefits of these assets can increase customer responsiveness to brands and its extensions, willingness to pay premiums, referrals, increased usage rates, lower after sales support costs, customer retention and loyalty. All of these factors reflect a larger market share to be enjoyed by the brand with guaranteed greater profitability (Rust et al 2004). There is a wealth of means to measure market effectiveness. Methods to evaluate marketing tactics and impact of marketing expenditures provide the necessary tools to affect the practice of management and to bring further credibility to marketers. From an accounting standpoint, marketing productivity must be categorized into modifications in financial assets as well as intangible assets such as brand equity (Rust et al 2004) . Red Bull-History Red Bull is a popular energy drink that had been manufactured since the early 1962 by the TC Pharmaceutical Co., in Thailand by Chaleo Yoovidhya. The name of the company was subsequently changed into Red Bull Beverage Co. Ltd. It was introduced into the Europe by the Austrian guy Dietrich Mateschitz, who found out that one of the Thai energy drink called Krating Daeng (Thai: Red Bull) was good at soothing the Jetlag. He finally realized that the Asia has a wide potential market for Energy Drinks and there was no such kind of product available in the West or the Europe. In 1984, he established an Austrian company called Red Bull GmbH that sold about a million cans in 1987. Consequently the sale was expanded to other countries like the UK, Germany, Switzerland and others (http://www.fundinguniverse.com/company-histories/red-bull-gmbh-history/). Throughout the world, it is the leader in the energy drinks market and has about 70% of the market share and has annual sales of billion dollar s (Data Monitor, Red Bull GmbH, 2004). Red Bull-Branding When introduced to the markets of the world, very few believed in the successful potentiality of Red Bull as a brand and product. The mere concept of energy drink was brought into inception by Red Bull and most believed that such a confined product category of energy drink was not required when you had other options such as tea or coffee as energy boosters. Beardwood (2010) remarked that Red Bull might be a slightly safer alternative to alcohol. Although there are negative assumptions related to Red Bull brand, it has now become the leading energy drink manufacturer around the world. Regani in 2006 believes that the soul reason of the success of Red Bull in marketing is due to its audacity to think out of the box and its trend setters rather than followers (Regani (2006). Red Bull-The brand While considering Red Bull as a brand, it reflects energy, enthusiasm, active life, trend setters, adventurous and everything that is about youth and its whereabouts. When a person is found to consuming Red Bull, the image created in mind is a cool and trendy one and that is the kind of positioning they have achieved as a brand. All brand managers at Red Bull maintain that the positioning of Red Bull will never change no matter what the situation is, as that is what Red Bull, as a brand has thrived on. Red Bull is more about the brand than the product itself. According to Gschwandtner (2004), it is not Red Bulls sales strategy that helps it sell like hot cakes around the world, but it is its innovative branding strategy that has helped it become the number one energy drink name of the world. Red Bull-Marketing strategy across the world Red Bull as a brand is rebellious in nature and it certainly proves the kind of unconventional marketing strategy it has chosen. They absolutely refuse to advertise and use some of the conventional modes of promotions such as billboards, banner advertisements, taxicab holograms and blimp in a way that many brands would opt to do. Even their TV spots are very different from others. Played only on niche channels, they are merely sketches of a mysterious Austrian artiest that tries to amuse the audience more rather than educating them. They completely pursue unconventional marketing techniques to build the brand that majorly includes buzz generating tactics, event-based marketing, hiring brand ambassadors, supporting student projects, free sampling and others. Rather than going on mass, Red Bull targets underground style with BTL activities. It aims to produce viral buzz by paying college going students, disc jockey (DJ)s and young opinion leaders to host events and parties where the drink can be served. These are the sort of parties Red Bull encourages its ambassador to lead or organise as it aims to associate its brand with such events. Therefore, strong Red Bull branding can be observed at club, cafà © and discotheque where young crowds are mostly present. Red Bull does not spend on advertising and flashy celebrity endorsement. They hire hip youngsters, students and unconventional sports athletes to endorse their brand and promote it. These not only cost less but are also more effective as they are closest to the target market and know the required consumer behaviors. Besides that Red Bull organize and sponsor extreme sports events like the X-games and freestyle football which against complements their strategy of unconventional marketing. Campaigns Their campaigns are mostly based on organizing events that are associated with the brand. These events usually include unconventional sports, parties, student based events and exhibitions. They use such events to heavily brand their product using all kinds of aesthetics and tools. Plus, they also sample at these events to generate product trial and to let their target consumer experience the functionality of Red Bull. Their most recent campaign was the world tour of free style biking champion Kenny Belaey who was taken to all Red Bull operating countries where he performed stunts at different schools, colleges and universities. This event was used to build an impression for Red Bull as an adventurous, outrageous and unique brand. Sampling was also conducted at all stunt venues. Before the tour of Kenny Belaey, Red Bull organized the Free Style footballing competition all around the world where youngsters flaunted some cheeky skills to win the major prize of going to the World Cup in South Africa. Publicity stunt/buzz generating tactics The main motive of Red Bull behind using unconventional and unique marketing strategies is to generate or create people talking about them that gradually support to promote them. They aim to create a buzz through their events that is why they do not prefer using the conventional modes of communication (e.g. TV, radio and print media). Red Bull aims to create a viral fever through its events where people are amazed by the activities they perform and talk about it. The message spreads like wild fire that is the thing each Red Bull brand manager or brand ambassador targets in all its operating countries. Main motive is to do something so outrageous and unique, that people keep talking about it. Therefore, the brand is both getting the required mileage and developing a customer base for itself. A small example of how Red Bull tried to generate a buzz was the high jump that their hired athlete attempted from the tallest buildings in all the Red Bull operating countries. Media was invited to the stunt and heavy Red Bull branding was exhibited. There was great hype and anticipation because of such an outrageous attempt being made by a person. People kept talking about it and there was a certain buzz about this stunt. The venues for the stunt were heavily branded with Red Bull aesthetics to demonstrate that it is Red Bull who owns the event. The stunts were successfully completed in all Red Bull operating countries with the media heavily publishing it on TV, print and radio. The amazing factor was achieved as people were talking about it and this was exactly what Red Bull wanted to achieve with this stunt. In this context, it might not be selling the product through these stunts but it is actually developing the brand as an adventurous and unique one and also that it is creatin g a buzz about Red Bull which is basically the target and aim of the Red Bull brand manager or ambassador at the closing of the event. Endorsements Red Bull does not really rely on celebrity endorsement as that is not its style. What it does is acquiring sports teams around the world and supporting them as its official sponsor. The following endorsements are currently made by this brand: Red Bull is the official sponsor of all X-games conducted around the world. This endorsement complements their marketing strategy of being unconventional. All venues and player dresses are Red Bull branded and heavy sampling is done at these events. Red Bull has acquired two football teams around the world. One plays in the Major League Soccer in the United States of America and is known as the New York Red Bulls (http://www.newyorkredbulls.com/), accessed on 25 September, 2012). The other one is in the Austrian Football League and is known as Red Bull Salzburg (http://www.austria-salzburg.at/, accessed on 25 September, 2012). Both the teams have their kits branded with Red Bull. Red Bull Salzburg even have their stadium named after Red Bull and is called the Red Bull Arena. One can easily notice the heavy branding of Red Bull at the stadium. This is an effective plan that involves the heavy media coverage of football all over the world. Red Bull owns a Formula One team which has been doing incredibly well since the acquisition took place (http://www.formula1.com/news/headlines/2010/5/10796.html, accessed on 25 September, 2012). The car and the drivers dress are completely branded with Red Bull logos. This is again a very effective because Formula One racing gets a lot of coverage around the world and gives Red Bull the required mileage in its target audience. Red Bull endorses the major stars in unconventional sports and gaming. A stand out example is Kenny Belaey who has been supported by Red Bull throughout his career as a free style biker (http://www.tribalzine.com/?Kenny-Belaey-after-the-success-of, accessed on 25 September, 2012). Sampling through brand ambassadors Another strategy of the marketing by Red Bull is the contract with brand ambassadors at schools, colleges and universities to represent the brand at social events and hangouts. These brand ambassadors are given cartoon/s of Red Bull to sample at parties and spots where Red Bull might be needed. These situations occur when students are in mental or physical stress due to various reasons, for examples sports events or time of academic examinations. The idea is to hire cool college going students to represent the brand amongst its intended target market. Another promotional strategy is involved in educating consumers. Red Bull organises travel in by its staffs in a car that carries large cans of Red Bull. The Red Bull staffs target those individuals who lack energy and wishes of energy. Then, the staffs give a free can of Red Bull to these people. This strategy seems to be successful during the introduction of Red Bull into public. Red Bull-Establishment in Nepal and structure Red Bull was finally launched in Nepal in 2002 and since it has been a leader in the market with relatively lesser competition. Red Bull was brought to Nepal by S.M. Chawla Company that only handled distribution of Red Bull initially. When the headquarters in Dubai assessed the sales in Nepal, they decided to officially start their operations in an office of their own. In 2004, Red Bull Nepal was established with three functional departments namely Marketing, Sales and Finance. Red Bull is currently being operated in Kathmandu with the Asian head office being in the United Arab Emirates (Figure 3). It has set up its premises in all three cities where distribution and marketing operations are executed. The current organizational structure of Red Bull Nepal is shown in Figure 3. Figure 3 : The current organizational structure of Red Bull Nepal. Marketing The current organizational structure of Red Bull Nepal is governed by Asian Head Office. This office primarily plans and executes BTL promotional activities for Red Bull. Understanding the consumer need and coming up with activities to fulfill them is one of their most important tasks. Pre- and Post- event communications of all promotional activities are also taken care of by this office. Each city has one marketing head and three Student Brand Managers hired from popular universities to work as a team. Marketing department also handles communication via social media like Facebook and others. Sports and Events This is a dedicated team that plans around the year activities based on sports and other functional events. Red Bull conducts all its marketing through guerilla style and that is why this department has its special importance. They primarily plan and execute accompanied by collaboration with the marketing department. Finance Finance Department consists of a precise and dedicated full-time team member. The finance team distributes the budget for executing the marketing activities. This department also looks after the wage control system. The team also maintains and keeps track record of monthly sales. This department submits the monthly reports of sales performance to the head office in Dubai. Communication This department handles all the pre- and post-event communication of Red Bull events and activities through all media that include TV, print, radio and social media. This strategy is similar to the idea of communication in unconventional marketing of Red Bull brand to its audience. This department actively stays in touch with people in the media to disseminate news about everything that Red Bull is doing not just in Nepal but also around the world. Sales Since Red Bull

Outsourcing and Offshoring of IT to India :: Workforce Work Jobs Globalization

Outsourcing and Offshoring of IT to India Introduction One of the hottest trends today for big corporations is outsourcing and offshoring. Outsourcing simply means a company based in one nation will hire from other nations in order to more efficient accomplish its goals. It makes sense on the part of the corporation, why pay a programmer in the US $80,000 a year when they can pay a programmer in India less than 1/10th of that salary, and make him a very happy man. This because even when he is earning 1/10th of the US salary, he is still earning more money than he ever hoped to get in that industry in India. It seems like a win-win situation1, but there is still a loser: The growing unemployed population of the US. As more jobs go overseas, more US citizens are finding themselves becoming obsolete. Recent History of IT in the US Between 1987 and 1997 imports used in US manufacturing rose from 10.5% to 16.2%2 and in High Technology rose from 26% to 38%. The US has a long history of outsourcing blue-collar jobs, including those that are intermediate steps within business processes in many industrial sectors. Manufacturing’s outsourcing success can be attributed to the lower cost structures found in many East Asian countries such as China, Taiwan, South Korea, and Malaysia and others2. These countries not only provide a lower cost structure, but also have a highly educated work force and business friendly environment. Outsourcing of blue-collar jobs has increased the demand of white-collar jobs in the US. The focus on white-collar jobs by US firms has pushed US profitability upwards. The outsourcing trend continues to eat up the value chain from blue-collar jobs to white collar jobs3. The software industry is experiencing an outsourcing trend to countries such as China and most significantly to India. The proliferation of the Internet has opened easier access to information and collaborative environments. Previously communication costs and access to mind power was limited. The Internet made communication costs virtually free and collaboration with groups around the makes software engineering and collaboration tasks easier. In additional, liberalization of free markets across international lines has made it easier for companies to set up and outsource engineering tasks throughout the world. Business-process and software outsourcing rely on cheaper cost structure as found in East Asia with manufacturing4.

Fast Food and the Risk of Childhood Obesity Essay

The fast food industry promotes childhood obesity by manipulating the young mind, putting them at risk for health complications such as hypertension and diabetes. The super-sizing of America is been a frequently talked about subject lately. Especially since it is seem to have negative effects on the health of children and adults alike through massive consumption of fast food. Health providers and other authority figures are now concerned about children’s obesity rates shown during the past 3-4 decades. They have now drawn a close connection between fast food and obesity and identified a childhood obesity epidemic with increased negative health factors. According to the American journal of public health, 2005 September issue, fast food retail sales in the United States have increased 900% from $16. 1 billion in 1975 to a projected $153. 1 billion in 2004, during the past 3 decades. The numbers of fast food restaurants targeting child and adolescent customers are found to be clustered around schools. With the addicting flavors and affordability of fast food has contributed to adjusting the young minds gradually to grab the quick lunch without second thought. Apart from the many types of fast food offered inside the school cafeteria, Studies have shown the fast food restaurant outlets are multiplying around the school grounds and neighborhood. The American Journal of Public Health estimated that there are 3 to 4 times as many fast-food restaurants within 1. km from schools than would be expected if the restaurants were located around the city in a way unrelated to schools. They also reveals that the median distance between any school to the nearest fast food restaurant is only 0. 5km, which means, there is only a walk of little more than 5 mints for any kid to grab that delicious treat. Some schools in the nation have already begun the fight against the fast food epidemic, although they’re a much less percentage of the whole. The marketing strategies used by fast food brand s mostly target children and adolescents. In his book Fast Food Nation, Eric Schlosser describes the history of child marketing explaining the concept of ‘kid kustomers’ McDonalds was the first fast food chain to direct their marketing towards kids. Schlosser explains how McDonalds took on the certain strategy from Disney, who by the time had understood the way to success is approaching the kids and who intern will attract a third party to the equation. They understood that the best way to make sales with adults was to lure the children who would keep whining until they got what they want. The ast food industry does not stop until it would possibly attract every single kid kustomer possible. Beginning with famous cartoon characters, the fast food industry started giving away free toys to children as compliment. They promoted unique collections of the current child attractions of super heroes and other toys such as stuffed animals and army troops. The constant advertising of such collector’s editions, scra tch and wins, party hosting ides with fun activities and also, the building of personal play grounds with structures was and still is a major attraction strategy used by the fast food industry. They know how to manipulate a young mind in to thinking that love and care is about giving you food that tastes so good, and giving away free toys. The sole problem is not in just the types of fast food that is served in fast food restaurants-which are obviously fatty, oily and high in sugar content-but also in the portions. The portion size was drastically increased over the past couple of decades, bringing the once ‘Large’ size portion as the now ‘small’ size and having 5 categories as small, medium, large, supersize and combo meals in the ascending order. The trick is, every time you go for the next bigger portion, the customers are made believe that they get more for less price, in turn making the sale a worthwhile exchange. Since it is all about the visual of it, the customers tend to over look that whether it is more for less, it is all too much than what anybody needs to consume per meal. Fast food tastes best when they are fresh out of the restaurant. No matter how big the portion is, fast food can be hardly eaten as leftovers. So children have gradually trained their stomachs-adults likewise-to hold fattier, oily, sugary foods that come in super sizes. The initial issue seemed to be just being overweight and obese, as these children who consume more fatty foods than necessary grew up to be a fat generation of adults. But now, the fast food monster has grown bigger and wilder that it brings children critical health issues at much younger ages. Children in the United States are currently considered to be facing an obesity epidemic. Overweight and obese children are diagnosed with a number of health issues such as Type 2 diabetes, Hypertension, Cholesterol and Lipid abnormalities, Hyperinsulinemia and obstructive Sleep Apnea. In her book, Underage and Overweight, Frances M. Berg, a licensed nutritionist and adjunct professor at the University of North Dakota School of Medicine stated that during the 1990s, cases of diagnostic diabetes for all ages rose 33% nationwide. She also explains by 2004 diabetes was the seventh leading cause of death in the United States and is the main contributor to health problems like heart disease, stroke, blindness, high blood pressure, kidney disease and amputation which occurs with increased frequency in overweight children and adolescents. Although many fast food restaurant businesses argue that they do not serve unhealthy food to their customers, the fact remains that since the rise of fast food restaurants, the obesity epidemic has only grown alarmingly. And as mentioned before, the portion size has massively increased, contributing to this epidemic every step of the way. This is now not just a concern of individual willpower but also a fight to save the nation as a whole. Studies show that children can be brain washed to believe in anything with little incentives. With the fast food industry being the top manipulators of children’s mind, they keep stuffing themselves with the mouth watering hamburgers, fries and shakes. Apart from these critical health problems, obesity brings in other issues to a child’s life. David Ludwig, an associate professor of pediatrics at Harvard Medical School has dedicated his life to researching and contributing to overweight reduction in children. He is the director of the Optimal Weight for Life (OWL) program at Children’s Hospital Boston, one of the largest clinics for overweight children and their parents. In his book, Ending the Food Fight, Lundwig explains the Vicious Cycle of poor diet and inactive life style which fosters many other negative factors in between. He lays out a great picture of poor diet that resembles over eating, that lowers metabolism, resulting in sluggishness and low motivation leading to an inactive lifestyle. Once this life style is acquired, the amount of calories stored in the body increases, causes fatigue and boredom, results in low self esteem that succumbs to temptation for ‘comfort food’ which contributes again to the poor diet that started out the cycle. He also explains in detail how obesity due to high-glycemic food intake-the type of food available at fast food restaurants-result in complications in a child in his/her Brain, Heart and blood vessels, lungs, digestive tract, hormones and also mental health. Obesity is also a key factor in most children’s self esteem and performance levels. Dr. Sylvia Rimm, a Child Psychologist and clinical professor at Case Western Reserve University School of Medicine describes in detail the contribution of Obesity in depression and quality of life of children. She mentions â€Å"In a nationally representative survey conducted in 1996-1998, researchers reported that more than 60% of kids ate 5 servings of food fruits and vegetables a day. Unfortunately these results were based on a broad range of vegetables that included potatoes. † In illuminating potatoes from the vegetable group, Sylvia states, â€Å"children who consumed five servings of fruits and vegetables a day dropped to 30%. † This means the consumption of fast food is quite often as the most popular method of potato intake is through fries and fries are often not consumed by itself. The 30% that actually dropped was consuming 5 portions of potatoes a day. Rimm shows a wide range of analysis and research done on over weight/obese children on Self Description of Intelligence, Self-Description of Grades in School, Self-perception of Intelligence, self-deception of work ethic, Self-description of Athletic etc, of all which with ought a failure represented the obese and overweight children in the more negative side of the chart. When childhood innocence takes a turn in emotional fields like this, it is high time that there is even greater attention be given to the issue of fast food that make unhealthy little human beings who are not only physically but also emotionally malfunctioning. To bring back attention to the facts and analysis made on the fast food industry and childhood obesity; obesity is currently exposing an unfortunate epidemic in children who consume the wrong types of food, in wrong amounts. The fast food industry promotes sales by manipulating the children’s mind with toys and other prize promotions, luring them in the friendly caring restaurants. Children not only get to have happy meals, but they get rewarded with toys and more importantly critical health issues such as diabetes, hypertension and other heart and mental illnesses. The emotional lives of young children which is critical to having healthy physical and mental conditions in future is also subjected to being obese/overweight resulted in too much unsuitable food intake. Being from a South Asian country, I myself have faced the discomfort of fast food addiction as I grew up. I preferred less activity and ate out more times a week than necessary and ended up with low self esteem during my high school years. I was bullied; I did not have guys who were at all interested in me or even good grades. I am just one person who went through this painful process of growing up with too much ‘tasty food. ’ But I know there are many more who are entangled in the same web. It is not easy to wake up one day and say to yourself, I’m not going to be discouraged. We need help. And if as a whole world people need to stand up for the root of the problem, fast food, then isn’t it worth the try?

Essay Sample on Antiviral Drug Production

Essay Sample on Antiviral Drug Production The most profitable pharmaceutical production technologies lie locked up inside the biggest pharmaceutical companies labs.  Evaluation of those procedures may be understandable the best during outbreaks of viral diseases. Discovery of antiviral drugs was the biggest health treatment breakthrough (3). However, those drugs production needs investing great amount of money as to allow use of combinational chemistry aided with computer designs, molecular biology (3) and other high specific technologies. But thanks to them we can receive drugs saving our lives. Infectious diseases caused by bacteria, fungi are very well treatable those days. The ones caused by viruses are only under development. The company which invents or buys technology processes for antiviral drug production should not manage to add up their profits in the near future, as millions of people die from HIV, flu and other viral diseases. The most fortunate companies as Swiss Roche are well prepared for the battle. Roche launches more than 100 new products every year. Focuses on molecular biology, genomics and genotherapy (5). Previously it invested in new technology platforms (4) labs, scientists, equipment, now they can count their gains. Of course helped them the dread of the global bird flu pandemy. They are the main owner of the patent for Tamiflu production and Tamiflu is generally, apart from Relenza, the only drug for curing bird flu infection (2). All money, those from production and those from issuing patent sublicences, come simply to Roche pocket. When we consider that during 2 years (2004, 2005) Tamiflu production has raised eightfould (2), one can have no doubt why Roche in 2005 didnt want to share its patent (2). But governments and international bodies pressure resulted in directing the sublicences one to a company in China and the second in India for producing generic version of the drug, creating coo peration with 15 companies who produce some materials used in Tamiflu, and placing end-to-end production systems in USA and in Europe (1). Annual production of Tamiflu in 2006 was estimated by Roche as 400 mln treatment courses (1). The government orders mede it possible. More then 65 countries ordered Tamiflu to stockpile last year (1). All those mean that antiviral drug production is on the way. Who will be the next winner? If you need custom essays, research papers, thesis, dissertations, term papers on Technology, Medicine, Health or other discipline feel free to contact our professional custom writing service.

Why is the UKs relationship with the rest of the EU so difficult

Why is the UKs relationship with the rest of the EU so difficult Introduction European countries have witnessed great political and economic integration with a Union of 27 European countries being currently in existence. This vibrant European Union can trace its roots to the post World War II years when integration among European nations was seen as necessary to end the devastating wars between neighbours.Advertising We will write a custom essay sample on Why is the UK’s relationship with the rest of the EU so difficult? specifically for you for only $16.05 $11/page Learn More The European Union has achieved significant growth from an initial membership of 6 nations to the current membership of 27 nations. It has emerged as a major political and economic force in the world, even threatening to compete with the traditional superpower, the United States of America. Of the 27 members making up the European Union, the UK has set itself apart as the nation that has a problematic relationship with the EU. While the other nations have a good relationship within the union and mostly support its policies, the UK continues to have a mostly adversarial relationship with the union. This paper will set out to discuss the major reasons for the difficult relationship between the UK and the rest of the EU. Reasons for the Difficult Relationship The UK is more concerned with the economic aspect of the EU than the political dimension. From the onset, the UK has been reluctant to foster stronger political ties with other European countries instead emphasizing on the economic dimension of the union. This is in contrast with the view of the other EU countries that view political goals as being equally important for the union (Chalmers 23). The main motivation of the UK to join the union was economic and the country never strived for political integration. Margaret Thatcher who served as the British Prime Minister from 1979 to 1990 expressed the concerns that Britain had regarding political integration. Thatcher s tated that British was constantly losing her independence and sovereignty as more decision-making power was transferred from the British Parliament to Brussels. The UK’s lack of commitment to political integration, which is a core aspiration for the other EU member states, has increased the difficulty in relationship between it and the EU.Advertising Looking for essay on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More Britain’s relationship with the EU is complicated by the fact that Britain was not involved in the founding of the European Union. When the six European countries, France, Germany, Belgium, Netherlands, and Luxembourg, founded the EU, Britain choose to isolate herself from this union. British did not feel the need to engage in a union with other European countries since her economy was larger than that of countries such as Germany or France. Therefore, Britain disregarded the oppo rtunities she was given to participate in the process of establishing the EU during its formative years. Watts and Pilkington note that because of this disregard, Britain had excluded itself from the decisive events taking place on its doorstep (21). This created a hurdle for the UK since it did not have a part in the setting up of the basic rules that govern the EU (Watts and Pilkington 127). The formation of the Union led to an acceleration in economic growth for the member states and the six member states were going from strength to strength. This growth persuaded Britain to finally join the Union but by then, the six founding states had shaped the community to serve their best interests. As a new arrival to the Union, Britain had to be content with adapting itself to the rules that had already been put in place by the founding club of states. When a country chooses to be a member of the EU, it gives up some of its national sovereignty and agrees to be bound by some policies that dictate the policies of countries within the union on social, economic, and political matters. Unlike other EU countries, which are ready to give up their local powers and accept the authority of the European Court of Justice, the UK wishes to repatriate power back to Westminster. The UK currently feels exposed to EU integration and is therefore looking for ways to limit this exposure and therefore protect itself (Chalmers 132). The UK has tried to remove itself from some of the agreements of the EU in order to increase its autonomy.Advertising We will write a custom essay sample on Why is the UK’s relationship with the rest of the EU so difficult? specifically for you for only $16.05 $11/page Learn More Britain’s move towards limiting the authority of EU bodies can be seen from the Conservative Parties 2009 election manifesto, which clearly highlighted their commitment to limiting the power of the European Court of Justice over Britains cour ts (Brady 3). In line with this ambition, Britain intends to pull out of most of the EUs crime and policing co-operation in order to avoid having the European Court of Justice undermine Britains common law traditions. Brady observes that the UK wants to remain part of specific elements of EU crime and policing while disregarding those that are deemed unfavourable for the UK (2). This move has made many EU member states hostile to the UK. Britains politicians have played a significant role in making the relationship between the UK and the EU difficult. Begg observes that there is little support for the EU among British politicians with the anti-Europe politicians commanding a substantial political base while those in favour of the EU having little influence in the political system of the country (1). British parliamentarians are constantly calling for a referendum in the country to decide on whether the UK should maintain its EU membership. Public support for the European Union has a lways been low among Britons and this makes the relationship with other EU member states difficult since Britain is perceived to be an undedicated member. From the onset, the British did not unanimously favour membership to the European Community and legislation in support of the European integration was voted into Britain through a small majority in favour. The UK is constantly renegotiating the terms of its membership to the EU, an action that is frustrating the other members of the EU.Advertising Looking for essay on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More Begg notes that the UK government is carrying out an audit of its relationship with the EU with the aim of making changes to suit the interests of Britain (1). This need for renegotiation has been necessitated by the alleged disenchantment of Britons with the EU. For EU member states, such actions are seen as a move towards more exceptional ism by British instead of fostering deeper integration. The special relationship between the UK and the US has made Britains relationship with the rest of the EU difficult since UK foreign policy traditionally started out by trying to build an Anglo-US position. Britain has for decades developed a close and special bilateral relationship with the US and the two governments have constantly sort to cooperate with each other and engage in deep consultation. Niblett notes that the UK and the US has many common foreign policy objectives that they collaboratively pursue (637). These strong bilateral relations tend to make the EU a secondary party to th e US as far as UK policy makers are concerned. The negative perception of deep US-UK relationships by EU member states can be seen by the historical attempt by French President Charles de Gaulle to veto Britains application to join the community in 1961 where President de Gaulle asserted that Britain’s ties with the US would be hindrance to the UKs dedication to the European Union. Nationalism acts as a major undermining force for Britain’s involvement in the EU. Watts and Pilkington states that Britain is the EU member that has mostly employed euroscepticism to defend national sovereignty against the encroachment of an alien Europe (110). In 1994, Leon Brittan, a former British Commissioner expressed the unease about Brussels due to the perception that it was interfering where it should not do so and the belief that Brussels lacked sufficient democratic legitimacy. Following the EU enlargement, the UKs influence in the Union has reduced considerably and it is no longe r able to moderate the EU debate or easily mediate with the majority of EU members. This lack of significant power in the union has increased nationalistic tendencies at the expense of involvement in the EU. Britains idea of her role in the world also contributes to making the relationship between the country and the rest of the EU difficult. George suggests that due to her impressive historical legacy, the British population and its politicians feels superior to the other European countries and are therefore unwilling to relate on an equal footing with them (42). For centuries, the British Empire significantly influenced the world with Britain having colonies on every continent at the height of her imperial era. With such a legacy, entering the EU for Britain meant a loss of some of its worldwide influence. This has created a psychological barrier that has greatly strained Britains relationship with the rest of the EU. The UK has always conducted itself as an independent party to t he EU instead of a member state. This perception was best articulated during Margaret Thatchers rule, which was characterized by increased political isolation. During this period, the UK sort to highlight her sovereignty and opposition to political and social integration with the rest of Europe. Barely 3 years after UKs entry into the EU, the Britons were calling for a renegotiation of their terms of entry (Bideleux 143). This move had the support of the political establishment of the country and its citizenry therefore demonstrating the outsider status that UK aspired for. Financial considerations have made the relationship between the UK and other EU member states problematic. The UK has sort to reduce its financial responsibilities in the Europe and ensure that its financial well-being is not tied up with that of the other European nations (Eudey 15). This stance is best demonstrated by the refusal of the UK to give up its currency, the British Pound in favour of the common curre ncy of the EU, the Euro (Tavlas 37). The Eurozone crisis, which nearly triggered the collapse of the EURO currency, has increased the difficulty of the relationship between the UK and the rest of the EU. This crisis has been costly to the unions big economies with countries such as Germany and France having to shoulder enormous financial responsibilities in order to preserve the integrity of the common currency since its collapse would be devastating. Instead of taking on a more helpful approach, Britain has continually pointed to this event as justification for her scepticism about deep economic integration in the union. Most of the EU members have perceived Britain as being unhelpful during the crisis and this has reduced the goodwill that the UK enjoys with the EU. British officials are not very open with their EU counterparts and this has led to some of their actions been regarded as adversarial. Brady reveals that when taking actions that influence the EU, British ministers hav e not taken the time to articulate their position and enable the other EU members to better understand them (3). This lack of openness has antagonized many EU member states who are at times irritated by the actions of the Britons. Without open communication between British national officials and their EU counterparts, the EU officials can only guess at the motivation behind the actions of the UK government. Discussion Due to the numerous troubles that the UK has been having with the EU, there have been talks of Britain opting out of the union. Such a move would be detrimental to both the UK and the EU. The UK is important to the EUs continued political and economic growth. Without its involvement, the EU would lose some of its global powers and its ability to develop a more dynamic economy. Exclusion from the EU would also see Britain reduce itself to a second-class status in Europe and lack the power to influence the future decisions of the Union. Britain’s role in the EU is crucial to her economic well-being. Cottret states that while most of Britain’s foreign investment comes from outside the EU, the country is regarded as the most suitable launch pad for entry into the European market (192). Britains withdrawal from the EU would therefore seriously damage her advantage and lead to a significant decline in foreign investment. It is therefore in the best interest of Europe for the UK to continue being a member of the EU. However, the difficulties experienced in the relationship between the EU and the rest of the Union need to be mitigated. For the to occur, the UK will have to concede that it cannot maintain its identity entirely and accept to adopt a European identity. The nation will also have to accept the fact that the sovereignty of the British Parliament will be challenged and surpassed by the European Court of Justice from time to time. While this will be an infringement on the fundamental principle of the British community, it will be a small price to pay for the advantages of being in the EU. Conclusion This paper has discussed the difficult relationship between Britain and the EU. It has highlighted the many reasons that make Britains involvement in the EU difficult. The UKs historical legacy makes it difficult for the country to accept narrowing its political interests primarily to the European continent. The lack of involvement in the formative years of the Union also means that Britain did not have a say in the establishment of the core policies and rules that govern the EU. These difficulties have mitigated the role of the UK in the union and led to speculations about its future membership to the EU. This paper has noted that if the UK leaves the EU, there will be significant loses especially for the UK. Action therefore needs to be taken to make the relationship between Britain and the EU less problematic. Begg, Iain. It is entirely possible that Britain could leave the European Union within the next decad e. Feb. 2012. Web. Bideleux, Robert. European Integration and Disintegration: East and West. NY: Routledge, 1996. Print. Brady, Hugo. Britains 2014 justice opt-out: Why it bodes ill for Camerons EU strategy. Brussels: Centre for European Reform, 2013. Print. Chalmers, Daniel. European Union law: text and materials. Cambridge: Cambridge University Press, 2006. Print. Cottret, Bernard. Civilization of Modern Britain. Vienna: Breal Publishers, 2004. Print. Eudey, Greg. â€Å"Why Is Europe Forming A Monetary Union.† Business Review 3.1 (1999): 13-21. Web. George, Stephen. An awkward Partner: Britain in the European Community. Oxford: Oxford University Press, 1998. Print. Niblett, Robin. â€Å"Choosing between America and Europe: a new context for British foreign policy.† International Affairs 83.4 (2007): 627–641. Tavlas, Grant. â€Å"Benefits and costs of entering the Eurozone.† CATO Journal 24.2 (2004): 34-54. Web. Watts, Duncan and Pilkington, Colin. Brita in in the European Union Today. Manchester: Manchester University Press, 2005. Print.